From Numbers to Words - Couverture souple

Morgan, Susan

Couverture souple

ISBN 10 : 1138638080 ISBN 13 : 9781138638082

Editeur : Routledge, 2016

A propos du livre

Biographie de l'auteur

Susan E. Morgan is the Associate Dean for Research as well as the Director for the Center for Communication, Culture, and Change, and a Full Professor in the Communication Studies department in the School of Communication at the University of Miami in Coral Gables, Florida. Her research interests involve the design and evaluation of persuasive messages targeting health behavior change in multicultural populations.

Tom Reichert is Department Head, Advertising and Public Relations, and the Athletic Association Professor of Advertising in the Grady College of Journalism and Mass Communication at the University of Georgia. His research interests include advertising and mass communication content and effects. He has written or edited seven books about major issues and concerns regarding the uses and effects of advertising on professional practice and culture.

Tyler R. Harrison is Professor in Communication Studies at the University of Miami. His research interests focus on the design of communication processes and systems to improve individual, organizational, and societal outcomes. His work in this area has focused on health communication and conflict management.

Présentation de l'éditeur

An invaluable reference tool that guides students through drafting the results of quantitative experiments and investigations.

Everyone who does quantitative social science research writes up the results of their experiments and investigations, but most texts offer little guidance on how to do so. This supplemental text teaches students how to draft the results of statistical experiments and investigations in text or visual format. This how-to book, designed to be used in combination with primary statistics or research methods texts, also serves as an effective reference for students new to statistics and for experienced researchers.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2016
• ISBN 10: 1138638080
• ISBN 13: 9781138638082
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 140