Creativity and Strategic Innovation Management - Couverture souple

Goodman, Malcolm

Couverture souple

ISBN 10 : 1138675105 ISBN 13 : 9781138675100

Editeur : Routledge, 2017

Synopsis

Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and Dingli emphasise the importance of a strategic approach to management through fostering creative processes.

Revised and updated for a second edition, this ground-breaking book now includes:

• A new section on contemporary themes in innovation management, such as the use of social media and sustainability.
• More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management.
• More international cases and real life examples.

The book is also supported by a range of new tutor support materials.

This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management. The focused approach by Goodman and Dingli also makes it useful as supplementary reading on a range of courses from management of technology to strategic management.

A propos du livre

À propos de l?auteur

Malcolm Goodman is Senior Teaching Fellow at Durham University, UK.

Sandra M. Dingli is Associate Professor at The Edward de Bono Institute for the Design & Development of Thinking, University of Malta, Malta.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1138675105
• ISBN 13: 9781138675100
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 352
• Éditeur: Dingli Sandra M.
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible