The Advertising Handbook - Couverture rigide

Brierley, Sean; Hardy, Jonathan; Macrury, Iain; Powell, Helen

Couverture rigide

ISBN 10 : 1138678821 ISBN 13 : 9781138678828

Editeur : Routledge, 2018

Synopsis

The Advertising Handbook provides a critical introduction to advertising and marketing practices today.

A propos du livre

À propos de l'auteur

Jonathan Hardy is a Professor of Media and Communications at the University of East London, UK. His books include Critical Political Economy of the Media: An Introduction (2014) and Cross-Media Promotion (2010).

Helen Powell is a Principal Lecturer and Subject Head in the School of Social Sciences at the University of East London, UK. Helen has written widely on the subjects of advertising and consumer behaviour, including Promotional Culture and Convergence (2013).

Iain MacRury is Professor of Media and Communication and Deputy Dean in Research and Professional Practice at Bournemouth University, UK. He is editor of Advertising: Critical Concepts in Media and Cultural Studies Vols 1-4. (2012), Advertising (2009), and co-author of The Dynamics of Advertising (2000) and The Inner World of Doctor Who (2014).

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1138678821
• ISBN 13: 9781138678828
• Reliure: Relié
• Numéro d'édition: 4
• Nombre de pages: 280
• Coordonnées du fabricant: Buchpark GmbH; https://www.buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne