Articles liés à Brand-Driven City Building and the Virtualizing of...

Brand-Driven City Building and the Virtualizing of Space - Couverture souple

Livre 1 sur 66: Routledge Research in Planning and Urban Design

Gutzmer, Alexander

 
9781138686809: Brand-Driven City Building and the Virtualizing of Space
Couverture souple
ISBN 10 : 1138686808 ISBN 13 : 9781138686809
Editeur : Routledge, 2016

Synopsis

An investigation of the cultural phenomenon of branding and its transformational effects on the contemporary spatial - and urban - reality.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Alexander Gutzmer received his PhD and his MA in Cultural Studies from Goldsmiths College, University of London. He also holds a business degree from Berlin's Freie Universität. He has worked as a cultural and business journalist for the last few years. He reported from London and Berlin for the German national newspaper Welt am Sonntag, and worked as Editorial Director for the Burda Creative Group, where he also edited a business magazine for the global consulting firm Roland Berger. He is currently Editor-in-Chief of the architecture magazine Baumeister, and Editorial Director of the publishing house Callwey. His academic interests include cultural and architectural theory as well as concepts and processes of communication and branding.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2016
Langue
anglais
ISBN 10 
1138686808
ISBN 13 
9781138686809
Reliure
Broché
Nombre de pages
184
Coordonnées du fabricant
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
Aldershot
Royaume-Uni
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne