Collaborative Ethnography in Business Environments - Couverture souple

 
9781138691544: Collaborative Ethnography in Business Environments

Synopsis

In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book

  • argues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture;
  • addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders;
  • reveals the essentially dynamic process of collaborative ethnography;
  • shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.

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À propos de l'auteur

Maryann McCabe is a Senior Lecturer at the University of Rochester, USA, and Founder and Principal of Cultural Connections LLC.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9781138691599: Collaborative Ethnography in Business Environments

Edition présentée

ISBN 10 :  1138691593 ISBN 13 :  9781138691599
Editeur : Routledge, 2016
Couverture rigide