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The Art of Identity: Creating and Managing a Successful Corporate Identity - Couverture souple

Rowden, Mark

 
9781138710627: The Art of Identity: Creating and Managing a Successful Corporate Identity
Couverture souple
ISBN 10 : 1138710628 ISBN 13 : 9781138710627
Editeur : Routledge, 2019

Synopsis

This title was first published in 2000: This text redefines corporate identity. It offers an insight into the creation, management and measurement of identity - and into why the right identity can transform your organization. With the help of tests and illustrations, Mark Rowden challenges readers to jettison ineffectual compromises and half-baked solutions in order to achieve the identity that really gives an advantage. He focuses on "correct" thinking through the application of design, and presents several management tools which should enable managers to define the fundamental qualities of their organization, to translate them into visual media, and to judge how well a new identity communicates them.

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À propos de l'auteur

Rowden, Mark

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2019
Langue
anglais
ISBN 10 
1138710628
ISBN 13 
9781138710627
Reliure
Broché
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
non disponible