Business Events - Couverture souple

Davidson, Rob

 
9781138735767: Business Events
Couverture souple
ISBN 10 : 1138735760 ISBN 13 : 9781138735767
Editeur : Routledge, 2018

Synopsis

The dynamic and fast-expanding business events sector plays a vital role in the professional lives of hundreds of millions of people worldwide by providing settings in which they can meet for the purposes of negotiation, deliberation, motivation, the dissemination of knowledge, and the celebration of their greatest career-related achievements.

This book provides a sound practical and theoretical context for the study of this subject by covering, in depth, all categories of business-related events including corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies and SMERF (social, military, educational, religious and fraternal) gatherings.

This new edition has been extensively revised and updated to reflect recent developments in business events, including:

  • Five new chapters on business events destination marketing, knowledge, sustainability, ethics and technology
  • New 'It's my job' voice boxes offering practical insights from people employed in the business events industry
  • A wide range of new case studies illustrating business events throughout the world, including emerging business events destinations such as Russia and the Middle East

Written in an accessible yet analytical manner, Business Events is essential reading for all students of events, tourism and hospitality management.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Dr Rob Davidson is the Managing Director of MICE Knowledge, a consultancy specialising in research, education and training services for the business events industry. He is also a Visiting Professor in four European universities (Strasbourg, France; Karlsruhe, Germany; Lugano, Switzerland; and Krems, Austria) and he is a Visiting Fellow at the University of Greenwich in London, UK.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2018
Langue
anglais
ISBN 10 
1138735760
ISBN 13 
9781138735767
Reliure
Broché
Numéro d'édition
2
Nombre de pages
486
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781138735743: Business Events

Edition présentée

ISBN 10 :  1138735744 ISBN 13 :  9781138735743
Editeur : Routledge, 2018
Couverture rigide