This handbook offers a comprehensive evaluation of the most current research, debates, and controversies surrounding festivals. It is divided into nine sections that cover a wide range of theories, concepts and contexts, such as sustainability, festival marketing and management, the strategic use of festivals and their future.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Judith Mair is an Associate Professor in the Tourism Discipline Group of the UQ Business School, University of Queensland, Australia.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Vendeur : killarneybooks, Inagh, CLARE, Irlande
Hardcover. Etat : Good. 1st Edition. Good+. Oversized hardcover, xxi+428 pages, NOT ex-library. A diagonal crease on the front endpaper & first leaves. Book is clean and bright with unmarked text, free of inscriptions and stamps, firmly bound. Boards show short creases to edges. Issued without a dust jacket. -- This book explores the multifaceted role of festivals, covering their cultural, social and economic impacts, with a focus on sustainability, management, marketing, and strategic use. It delves into topics like volunteer coordination, sponsorship, social media's influence, and how festivals foster community resilience. The work also examines festival experiences, digital futures, and their potential to shape tourism and cultural identity. -- Contents: 1 Introduction [Introduction; Methodological approaches to festival research; Value of festivals; Meaning of festivals: reconfiguring the semiotic approach] 2 Sustainability [Valuing the impacts of festivals; Festivals and social sustainability; Evaluating the sociocultural effects of festivals: developing a comprehensive impact correlation model and its application; Influencers of environmental sustainability success at festivals] 3 Festival management [Managing festival volunteers: the HELPERS model; Role of harm minimisation to prevent alcohol and drug misuse at outdoor music festivals; Social media and the transformation of the festival industry: a typology of festivals and the formation of new markets; Innovation of arts festivals: concepts, approaches, effects; Managing networks of meaning in arts festival productions] 4 Festival marketing [Festivals and sponsorship: a strategic marketing approach; Festivals' role in branding a destination: a case study of the Barbaros Strawman Festival in Izmir, Turkey; Branding cultural events using external reference points: Cervantes and the Festival Internacional Cervantino, Mexico; Festivals and social media: a co-created transformation of attendees and organisers] 5 Strategic use of festivals [Leveraging a festival to build bridges in a divided city; Extending the exit brand: from Serbia's fortress to Montenegro's coast; Eventful city in a complex economic, social and political environment: the case of Macau; Protesting Auckland Pride: when a community stakeholder becomes alienated; Festivals as devices for enhancing social connectivity and the resilience of rural communities; Geelong's rousing motoring 'Revival'] 6 Festival experiences [Understanding feelings, barriers, and conflicts in festivals and events: the impact upon family QOL; Festivity and attendee experience; Information and communication technology and the festival experience; How do residents experience their own festivals? A qualitative approach to meanings and experiences; Feminist politics in the festival space] 7 Types of festivals [Food and wine festivals as rural hallmark events; Positioning in Montserrat's festivals: music, media, and film; Music events and festivals: identity and experience; Religious and spiritual festivals and events; Australia celebrates: an exploration of Australia Day festivals and national identity] 8 Cultural perspectives on festivals [Herding livestock and managing people: the cultural sustainability of a harvest festival; Festivals as products: a framework for analysing traditional festivals in Ghana; Tourism pressure as a cultural change factor: the case of the Guelaguetza festival, Oaxaca, Mexico; Festivals for sustainable tourism development: a case study of Hadoti region, Rajasthan; Placemaking betwixt and between festivals and daily life; A festival of song: developing social capital and safeguarding Australian Aboriginal culture through authentic performance] 9 Festival futures [Virtual reality: the white knight of festival management education?; Industry perceptions of potential digital futures for live performance in the staging and consumption of music festivals; Utopian futures: Wellington on a Plate and the envisioning of a food festival in Tuscany]; Index. N° de réf. du vendeur 010839
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Vendeur : moluna, Greven, Allemagne
Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Judith Mair is an Associate Professor in the Tourism Discipline Group of the UQ Business School, University of Queensland, Australia.In recent times, festivals around the world have grown in number due to the increased rec. N° de réf. du vendeur 595425743
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Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Etat : New. N° de réf. du vendeur 32771070-n
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Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Hardcover. Etat : new. Hardcover. In recent times, festivals around the world have grown in number due to the increased recognition of their importance for tourism, branding and economic development. Festivals hold multifaceted roles in society and can be staged to bring positive economic impact, for the competitive advantage they lend a destination or to address social objectives. Studies on festivals have appeared in a wide range of disciplines, and consequently, much of the research available is highly fragmented. This handbook brings this knowledge together in one volume, offering a comprehensive evaluation of the most current research, debates and controversies surrounding festivals. It is divided into nine sections that cover a wide range of theories, concepts and contexts, such as sustainability, festival marketing and management, the strategic use of festivals and their future.Featuring a variety of disciplinary, cultural and national perspectives from an international team of authors, this book will be an invaluable resource for students and researchers of event management and will be of interest to scholars in the fields of anthropology, sociology, geography, marketing, management, psychology and economics. This handbook offers a comprehensive evaluation of the most current research, debates, and controversies surrounding festivals. It is divided into nine sections that cover a wide range of theories, concepts and contexts, such as sustainability, festival marketing and management, the strategic use of festivals and their future. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781138735811
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Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
Etat : New. N° de réf. du vendeur 32771070-n
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Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 32771070
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Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 32771070
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Vendeur : Majestic Books, Hounslow, Royaume-Uni
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Etat : New. In. N° de réf. du vendeur ria9781138735811_new
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