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Synopsis
The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.
This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics. Readers will also benefit from:
- Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on "Specialized Strategies", which addresses timely technical issues like foreign exchange risks, reactions to market slumps, and managing transfer prices between independent profit centers.
- A completely rewritten chapter on "Creating a Strategic Pricing Capability", which shows readers how to implement the principles of value-based, strategic pricing successfully in their organizations.
- In-chapter textboxes, updated to provide walk-through examples of current pricing challenges, revenue models enabled by an increasingly digital economy, and advances in buyer decision-making, explained through classic principles that still apply today.
- Chapter summaries and visual aids, which help readers grasp the theoretical frameworks and actionable principles of pricing analysis.
This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions.
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À propos de l?auteur
Thomas T. Nagle, Ph.D., is a Senior Advisor in the Pricing and Profitability Management practice at Deloitte Consulting, USA. For over 30 years, he has developed many of the most popular analytical tools and conceptual frameworks for strategic pricing and profit improvement. Georg Müller, Ph.D., is a Managing Director in the Pricing and Profitability Management practice at Deloitte Consulting, USA. He focuses on driving top-line margin improvement through strategic pricing for companies representing multiple sectors. He also leads executive development on strategic pricing at the University of Chicago Booth School of Business, USA.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
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Routledge, 2017
ISBN 10 : 113873750X
ISBN 13 : 9781138737501
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The Strategy and Tactics of Pricing
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ISBN 13 : 9781138737501
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The Strategy and Tactics of Pricing
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ISBN 13 : 9781138737501
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The Strategy and Tactics of Pricing
Edité par
Routledge, 2018
ISBN 10 : 113873750X
ISBN 13 : 9781138737501
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Couverture rigide
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Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Edité par
Routledge, 2018
ISBN 10 : 113873750X
ISBN 13 : 9781138737501
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Couverture rigide
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Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Edité par
Routledge, 2018
ISBN 10 : 113873750X
ISBN 13 : 9781138737501
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Couverture rigide
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