Articles liés à Industrial Advertising Copy

9781138791060: Industrial Advertising Copy

Synopsis

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer.

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À propos de l'auteur

Multivolume collection by leading authors in the field

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