Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) - Couverture rigide

St P Slatter, Stuart

Couverture rigide

ISBN 10 : 1138793523 ISBN 13 : 9781138793521

Editeur : Routledge, 2014

Synopsis

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

A propos du livre

Présentation de l'éditeur

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent expiration on price levels and the use of pricing strategy to achieve market share.

The book includes a brief comparative analysis of competition and marketing strategies in the US ethical pharmaceutical market.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1138793523
• ISBN 13: 9781138793521
• Reliure: Relié
• Nombre de pages: 152
• Coordonnées du fabricant: Routledge; https://www.routledge-ny.com/; ; Stockst?dter Str. 20; Gro?ostheim; Bayern; Allemagne