Managing Sport Mega-Events - Couverture rigide

Couverture rigide

ISBN 10 : 113879676X ISBN 13 : 9781138796768

Editeur : Routledge, 2016

Synopsis

Managing Sport Mega-Events explores global developments in the management of sport mega-events. Sport mega-events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning and economics. What is lacking, however, is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these sport mega-events. This book fills the gap.

The book addresses three broad but interconnected themes. First, strategic matters are explored focusing on the rise of sport mega-events, the management of stakeholders and governance issues. Second, how organisers can best ensure the sustainable management of sport mega-events is considered. Third, operational matters and related issues are examined including media management, broadcast management, venue management, risk management, marketing and sponsorship management.

The book draws on leading international sport management scholars, each of whom has expertise in the organisation of sport mega-events. It makes a valuable contribution to the existing literature.

A propos du livre

À propos de l'auteur

Stephen Frawley is Director of the Australian Centre for Olympic Studies, located at the University of Technology Sydney (UTS) Business School, Sydney, Australia. Prior to joining academia, Stephen worked in the Sport Division for the Organising Committee for the 2000 Sydney Olympic and Paralympic Games.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 113879676X
• ISBN 13: 9781138796768
• Reliure: Relié
• Nombre de pages: 200
• Éditeur: Frawley Stephen
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible