Store Choice, Store Location and Market Analysis - Couverture rigide

Neil Wrigley

Couverture rigide

ISBN 10 : 1138831263 ISBN 13 : 9781138831261

Editeur : Routledge, 2014

Synopsis

This book, first published in 1988, brings together leading researchers from both the retailing business and the academic world to discuss the latest techniques of analysis and forecasting in the fields of store choice, store location, and market analysis. Its rationale is the major restructuring of the UK retailing industry which has taken place over the past twenty years, and the profound implications of that restructuring for the type of research necessary to understand, maintain and enhance corporate responsibility.

The contributors present accounts of the development of new and original methods for retail analysis and forecasting purposes. They lay stress upon practical methods which are accurate and robust, and which can operate with the type of data typically available to retailers. The book will provide a major work of reference for retailers, market researchers, retail analysts, estate managers, urban planners and geographers in many countries.

A propos du livre

À propos de l?auteur

Neil Wrigley

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1138831263
• ISBN 13: 9781138831261
• Reliure: Relié
• Nombre de pages: 378
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible