Social Influence and Consumer Behavior - Couverture souple

Couverture souple

ISBN 10 : 113884487X ISBN 13 : 9781138844872

Editeur : Psychology Press, 2014

Synopsis

This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this interface from multiple perspectives thus providing diverse theoretical contributions to the discussion. This book was originally published as a special issue of the journal Social Influence.

A propos du livre

À propos de l'auteur

Daniel J. Howard is Professor of Marketing in the Cox School of Business at Southern Methodist University, USA.

Amna Kirmani is Director of the PhD Program and Professor of Marketing in the Robert H. Smith School of Business at the University of Maryland, USA.

Priyali Rajagopal is Assistant Professor of Marketing in the Cox School of Business at Southern Methodist University, USA.

Détails de l'édition

• Éditeur: Psychology Press
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 113884487X
• ISBN 13: 9781138844872
• Reliure: Broché
• Nombre de pages: 152
• Éditeur: Howard Daniel, Kirmani Amna, Rajagopal Priyali
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne