Consumer Economics: Issues and Behaviors - Couverture rigide

Goldsmith, Elizabeth B.

Couverture rigide

ISBN 10 : 1138846589 ISBN 13 : 9781138846586

Editeur : Routledge, 2016

Synopsis

From identity theft to product recalls, from what we once thought of as unshakeable institutions to increasing concerns about sustainability, consumer issues are an integral part of modern life. This fully updated third edition of Consumer Economics offers students an accessible and thorough guide to the concerns surrounding the modern consumer and brings to light the repercussions of making uninformed decisions in today’s economy.

This definitive textbook introduces students to these potential issues and covers other key topics including consumer behavior, personal finance, legal rights and responsibilities, as well as marketing and advertising. Combining theory and practice, students are introduced to both the fundamentals of consumer economics and how to become better-informed consumers themselves.

Highlights in this new edition include:

• New Critical Thinking Projects feature to encourage students to develop their critical thinking skills through analysing consumer issues.
• Expanded coverage of social media and the impact of social influence on consumers.
• Revised Consumer Alerts: practical advice and guidance for students to make smart consumer decisions.
• A new Companion Website with a range of presentation materials and exercises related to each chapter.

Fully updated throughout, this textbook is suitable for students studying consumer sciences – what works, what doesn’t, and how consumers are changing.

A propos du livre

À propos de l'auteur

Elizabeth B. Goldsmith is Professor in the Department of Retail Merchandising and Product Development at Florida State University, USA.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1138846589
• ISBN 13: 9781138846586
• Reliure: Relié
• Numéro d'édition: 3
• Nombre de pages: 578
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible