Customer Engagement: Contemporary Issues and Challenges - Couverture rigide

Couverture rigide

ISBN 10 : 1138847380 ISBN 13 : 9781138847385

Editeur : Routledge, 2015

Synopsis

Customer Engagement draws on the extensive knowledge of the authors who are pioneers in the field. The editors of this book have identified the weakness in the current knowledge and aim to address this gap by touching on a number of significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a deeper narrative around the notion of social media and customer engagement as well as the non-monetary notion of social media within new media-based social networks.

A propos du livre

À propos de l'auteur

Roderick J. Brodie is a Professor at the Department of Marketing University of Auckland, New Zealand.

Linda D. Hollebeek is a Senior Lecturer at the Graduate School of Management, University of Auckland, New Zealand. She is also Associate Professor (Adjunct) at the NHH Norwegian School of Economics, Bergen, Norway.

Jodie Conduit is a Senior Lecturer at the Adelaide Business School, University of Adelaide, Australia.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1138847380
• ISBN 13: 9781138847385
• Reliure: Relié
• Nombre de pages: 296
• Éditeur: Brodie Roderick J., Hollebeek Linda D., Conduit Jodie
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne