The Power of Information Networks - Couverture souple

Couverture souple

ISBN 10 : 1138847755 ISBN 13 : 9781138847750

Editeur : Routledge, 2015

Synopsis

The news media have significant influence on the formation of public opinion. Called the agenda setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective.

A propos du livre

À propos de l'auteur

Lei Guo is an assistant professor in the Emerging Media Studies Division of the College of Communication at Boston University. Guo's research focuses mainly on agenda-setting theory, alternative media, and international communication.

Maxwell McCombs is the Jesse H. Jones Centennial Chair in Communication Emeritus at the University of Texas at Austin and has been a visiting professor annually at the University of Navarra in Spain since 1994. Professor McCombs is internationally recognized for his research on the agenda-setting role of mass communication, and the influence of the media on the focus of public attention.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1138847755
• ISBN 13: 9781138847750
• Reliure: Broché
• Nombre de pages: 254
• Éditeur: Guo Lei
• Coordonnées du fabricant: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Royaume-Uni
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne