Articles liés à International Strategy of Emerging Market Firms

International Strategy of Emerging Market Firms - Couverture souple

Panibratov, Andrei

 
9781138903807: International Strategy of Emerging Market Firms
Couverture souple
ISBN 10 : 1138903809 ISBN 13 : 9781138903807
Editeur : Routledge, 2017

Synopsis

Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity.

In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms' activities. The book is divided into four parts, focusing on the following:

  • An outline of the relevant terminology and the context of the international strategy of emerging market firms, providing an introductory foundation for the whole book.
  • A guide to the evolution of perspectives regarding international strategy, designed to illustrate the changes and trends in the recent academic research on internationalization.
  • A country-by-country illustration of the internationalization of BRIC economies and firms, providing an overall picture of each country's global integration, outward investments, and strategies.
  • The concepts and practices behind the strategies employed by different firms.

Written by an established international business scholar, this book is essential reading for students of international strategy who wish to understand the importance of the emerging economies.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Andrei Panibratov is Professor of Strategic and International Management at the Graduate School of Management and Deputy Director of the Center for the Study of Emerging Market and Russian Multinational Enterprises at St. Petersburg State University, Russia.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2017
Langue
anglais
ISBN 10 
1138903809
ISBN 13 
9781138903807
Reliure
Broché
Nombre de pages
434
Coordonnées du fabricant
non disponible
Personne responsable
non disponible