Events Management: An Introduction - Couverture souple

Bladen, Charles; Kennell, James; Abson, Emma; Wilde, Nick

 
9781138907058: Events Management: An Introduction
Couverture souple
ISBN 10 : 1138907057 ISBN 13 : 9781138907058
Editeur : Routledge, 2017

Synopsis

Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events.

This new edition has been updated to include:

• New and updated content on developments in technology, risk management and event volunteering.

• New and updated case studies that include emerging economies.

• New industry voices by international practitioners.

Every topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many years’ experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Charles Bladen is Senior Lecturer in Marketing and Events Management at GSM London, UK. James Kennell is Principal Lecturer and Programme Leader for Events, Tourism and Hospitality in the Department of Marketing, Events and Tourism at the University of Greenwich, UK. Emma Abson is Senior Lecturer on the Events Management courses at Sheffield Hallam University, UK. Nick Wilde is an expert in sports marketing and sporting events management, with research interests in international sports marketing, which he has taught in many overseas institutions.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2017
Langue
anglais
ISBN 10 
1138907057
ISBN 13 
9781138907058
Reliure
Broché
Numéro d'édition
2
Nombre de pages
464
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781138907041: Events Management: An Introduction

Edition présentée

ISBN 10 :  1138907049 ISBN 13 :  9781138907041
Editeur : Routledge, 2017
Couverture rigide