Articles liés à Global Strategy in the Service Industries

Global Strategy in the Service Industries - Couverture souple

Glowik, Mario

 
9781138927933: Global Strategy in the Service Industries
Couverture souple
ISBN 10 : 1138927937 ISBN 13 : 9781138927933
Editeur : Routledge, 2017

Synopsis

Global service-based firms are often 'born global, ' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments.

Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business.

Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Mario Glowik is Professor of International Strategic Management at the Berlin School of Economics and Law, Germany. His research centers on issues related to internationalization and innovation processes, with a particular focus on global industry networks and its relevant actors.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2017
Langue
anglais
ISBN 10 
1138927937
ISBN 13 
9781138927933
Reliure
Broché
Nombre de pages
210
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne