Brand Valuation - Couverture rigide

Paugam, Luc; André, Paul; Philippe, Henri; Harfouche, Roula

Couverture rigide

ISBN 10 : 1138933821 ISBN 13 : 9781138933828

Editeur : Routledge, 2016

Synopsis

Brand Valuation sets out the economics and finance factors explaining the value and volatility of brands and presents the most commonly used methodologies to value brands such as the cost-based methods, the excess earnings approach, the relief-from-royalty method or the revenue premium approach. The methodologies covered are illustrated with numerous examples allowing the reader to grasp the advantages and limits of each valuation technique. The book presents the relevant context of brand valuation including the currently applicable accounting and valuation standards and also discusses the proprietary models developed by certain brand consulting firms.

A propos du livre

À propos de l?auteur

Luc Paugam is an Associate Professor at ESSEC Business School, France.

Paul André is a Professor at HEC Lausanne at University of Lausanne, Switzerland.

Henri Philippe is a Partner at Accuracy in Paris, a corporate finance consulting firm, and teaches finance at the University Paris-Dauphine, HEC Paris, and Ecole Nationale des Ponts & Chaussées, France.

Roula Harfouche is a Fellow of the Institute of Chartered Accountants in England & Wales and a partner at Accuracy London, UK.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1138933821
• ISBN 13: 9781138933828
• Reliure: Relié
• Nombre de pages: 184
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne