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A History of American Consumption: Threads of Meaning, Gender, and Resistance - Couverture rigide

Livre 4 sur 8: Routledge Studies in the History of Marketing

Witkowski, Terrence

 
9781138936911: A History of American Consumption: Threads of Meaning, Gender, and Resistance
Couverture rigide
ISBN 10 : 113893691X ISBN 13 : 9781138936911
Editeur : Routledge, 2017

Synopsis

The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world's foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in social and cultural history, A History of American Consumption tells the story of the American consumer experience from the colonial era to the present, in three cultural threads.

These threads recount the assignment of meaning to possessions and consumption, the gendered ideology and allocation of consumption roles, and resistance through anti-consumption thought and action. Brief but scholarly, this book provides a thought provoking, introduction to the topic of American consumption history informed by research in consumer culture theory.

By examining and explaining the core phenomenon of product consumption and its meaning in the changing lives of Americans over time, it provides a valuable contribution to the literature on the subjects of consumption and its causes and consequences. Readable and insightful, it will be of interest to scholars and advanced students in consumer behaviour, advertising, and marketing and business history.

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À propos de l'auteur

Terrence H. Witkowski is Professor of Marketing and Director of the International Business Program at California State University, USA. Educated at Northwestern University, UCLA, and UC Berkeley, he has published over 120 scholarly works.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2017
Langue
anglais
ISBN 10 
113893691X
ISBN 13 
9781138936911
Reliure
Relié
Nombre de pages
298
Coordonnées du fabricant
Routledge
https://www.routledge-ny.com/

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