Contemporary Issues in Strategic Management - Couverture souple

Phillips, Paul; Moutinho, Luiz

Couverture souple

ISBN 10 : 1138939641 ISBN 13 : 9781138939646

Editeur : Routledge, 2018

Synopsis

Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management.

Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.

Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.

A propos du livre

À propos de l?auteur

Paul Phillips is Professor of Strategic Management at Kent Business School, The University of Kent, UK.

Luiz Moutinho is is Visiting Professor of Marketing at Suffolk Business School, University of Suffolk, UK; Adjunct Professor of Marketing at Graduate School of Business, University of the South Pacific, Fiji; and Visiting Professor of Marketing at Universidade Europeia and the Marketing School, Portugal.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1138939641
• ISBN 13: 9781138939646
• Reliure: Broché
• Nombre de pages: 310
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne