9781138944671: The Rise of Transtexts
Couverture rigide
ISBN 10 : 113894467X ISBN 13 : 9781138944671
Editeur : Routledge, 2016

Synopsis

This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe. On the one hand exists industrial transmedia texts, produced by supposedly authoritative authors or entities and directed to active audiences in the aim of fostering engagement. On the other hand are fan-produced transmedia texts, primarily intended for fellow members of the fan communities, with the Internet allowing for connections and collaboration between fans. Through both case studies and more general analyses of audience participation and reception, employing the artistic, marketing, textual, industrial, cultural, social, geographical, technological, historical, financial and legal perspectives, this multidisciplinary collection aims to expand our understanding of both transmedia storytelling and fan-produced transmedia texts.

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À propos de l?auteur

Benjamin W.L. Derhy Kurtz teaches at Sorbonne Nouvelle, Sciences Po (IEP) and Ecole Polytechnique, as well as at various communication and business schools. He created undergraduates/postgraduates courses, including on Transmedia, and holds experience in marketing and in institutional/promotional/political communication. His PhD, at the University of East Anglia, explored 'success' in the TV industry. http: //Derhy.TV

Mélanie Bourdaa is Associate Professor of Communication and Information Sciences at the University of Bourdeaux, France

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2016
Langue
anglais
ISBN 10 
113894467X
ISBN 13 
9781138944671
Reliure
Relié
Nombre de pages
262
Éditeur
Bourdaa Mélanie, Derhy Kurtz Benjamin W.L.
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne

Autres éditions populaires du même titre

9780367874407: The Rise of Transtexts

Edition présentée

ISBN 10 :  0367874407 ISBN 13 :  9780367874407
Editeur : Routledge, 2019
Couverture souple