Sales Force Management: Leadership, Innovation, Technology - Couverture souple

Johnston, Mark W.; Marshall, Greg W.

 
9781138951723: Sales Force Management: Leadership, Innovation, Technology
Couverture souple
ISBN 10 : 1138951722 ISBN 13 : 9781138951723
Editeur : Routledge, 2016

Synopsis

In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice.

Pedagogical features include:

  • Engaging breakout questions designed to spark lively discussion

  • Leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom

  • Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers

  • New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales

  • Role Plays that enable students to learn by doing

  • A selection of comprehensive sales management cases on the companion website

A companion website features an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics at Rollins College, USA. He is the co-author, with Greg W. Marshall, of Contemporary Selling, 5h edition, published by Routledge and the forthcoming Routledge Companion to Selling and Sales Management. Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at Rollins College, USA. He is the co-editor, with Mark W. Johnston, of Contemporary Selling, 5h edition, published by Routledge and the forthcoming Routledge Companion to Selling and Sales Management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2016
Langue
anglais
ISBN 10 
1138951722
ISBN 13 
9781138951723
Reliure
Broché
Nombre de pages
494
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781138951716: Sales Force Management: Leadership, Innovation, Technology

Edition présentée

ISBN 10 :  1138951714 ISBN 13 :  9781138951716
Editeur : Routledge, 2016
Couverture rigide