Contemplating Corporate Marketing, Identity and Communication - Couverture souple

Couverture souple

ISBN 10 : 1138971685 ISBN 13 : 9781138971684

Editeur : Routledge, 2016

Synopsis

Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspectives on corporate marketing, identity and communication with a view towards stimulating debate about the advances in these key areas.

A propos du livre

À propos de l?auteur

Klement Podnar is Head of Marketing Communication and Public Relations at the University of Ljubljana, Slovenia. He researches corporate identity, image and reputation, organizational identification, corporate communications and marketing and has published in numerous journals, including the Corporate Reputation Review and the Journal of Marketing Communications.

John M. T. Balmer is Professor of Corporate Marketing at Brunel Business School, UK. His articles on the corporate identity, corporate branding and corporate marketing have been published in leading journals including the California Management Review, the European Journal of Marketing and the Journal of Business Ethics. He is Founder, Chairman and Conference Organiser of the International Corporate Identity Group (ICIG).

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1138971685
• ISBN 13: 9781138971684
• Reliure: Broché
• Nombre de pages: 176
• Éditeur: Podnar Klement
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne