The International Hospitality Business - Couverture souple

Yu, Larry

Couverture souple

ISBN 10 : 1138997927 ISBN 13 : 9781138997929

Editeur : Routledge, 2016

Synopsis

International Hospitality Business: Management and Operations will introduce hospitality managers to the most up-to-date developments in hospitality to prepare you for the rapidly changing world of international hospitality. This book is a compilation of the most current research in global operations. It examines new developments, new management concepts, and new corporate mergers. International Hospitality Business analyzes and discusses the complexity of the political, economic, financial, commercial, and cultural environment within which international business takes place to help you become a productive global manager. Through International Hospitality Business, you will learn how an effective global hospitality manager must have a broad trans-disciplinary perspective that includes studies in politics, culture, and geography to better prepare for the complexity of international operations. Expand your knowledge of how to deal with the issues that confront hospitality firms and managers in international development and operations by:

• understanding the great demand for competent managers to oversee operations in foreign countries because of the explosive growth of the international hospitality industry
• exploring the complex issues faced by hospitality managers when they are assigned to work overseas
• gaining insight into international hospitality firms'policies regarding developmental strategy, organizational structure, marketing, finance, accounting, and human resource management
• recognizing the international hospitality industry as an integral part of the service import and export business to help students gain a better understanding of managerial rolesWith The International Hospitality Business, you will examine world travel patterns, major hotel chains, and foodservice companies in different regions of the world to expand your knowledge and help you face the dynamic changing world of international hospitality. While this volume provides you with important, comprehensive knowledge that will help you manage the your overseas hospitality operations in a way that keeps the most important person in any business--the customer--contented.

A propos du livre

À propos de l'auteur

Larry Yu, PhD, is Associate Professor at the Department of Tourism and Hospitality Management in the School of Business and Public Management at The George Washington University. He received his master's degree from Boston University in 1984 and his PhD from the University of Oregon in 1988. A native of Hangzhou, China, Dr. Yu has been involved in tourism and hospitality operations and education since 1979. His main research and teaching interests focus on international tourism and hospitality development and management. Over the last nine years, Dr. Yu has taught international hospitality management at both Northern Arizona University and The George Washington University. He served as a lead researcher for the White House Conference on Travel and Tourism in 1995. He has co-edited two books, A Host of Opportunities: Introduction to Hospitality Management and Tourism in China: Geographic, Political, and Economic Perspectives. In addition, Dr. Yu has published over twenty research articles on international hospitality management and serves as a consultant to international hotel firms, such as Choice Hotels International. Dr. Yu serves on the editorial boards of the Journal of Vacation Marketing, the Journal of Hospitality and Tourism Education, and the InternationalJournal of Tourism Research.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1138997927
• ISBN 13: 9781138997929
• Reliure: Broché
• Nombre de pages: 422
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible