Synopsis
""Public Relations: Principles and Procedures"" by Theodore R. Sills is a comprehensive guide to the field of public relations. The book covers the fundamental principles and procedures of public relations, including its history, theories, and practices. It also explores the role of public relations in society, its relationship with the media, and the ethical considerations involved in the profession. The book is divided into four parts. Part I provides an overview of public relations, its history, and its role in society. Part II covers the principles of public relations, including communication, research, planning, and evaluation. Part III explores the various practices of public relations, such as media relations, crisis communication, and community relations. Finally, Part IV examines the ethical considerations involved in public relations, including issues of transparency, honesty, and accountability. Throughout the book, Sills provides real-world examples and case studies to illustrate key concepts and practices. The book also includes practical tools and resources for public relations professionals, such as sample press releases and crisis communication plans. Overall, ""Public Relations: Principles and Procedures"" is an essential resource for anyone interested in the field of public relations, from students to seasoned professionals. It provides a comprehensive and practical guide to the principles, practices, and ethics of public relations.Topics Covered Include: Molding Public Opinion, What The Counsel Does, The Client, Internal PR Methods, Publicity And Techniques, The Growing Business.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
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