Synopsis
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
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Présentation de l'éditeur
Foreword In 1915 The Century Co. asked me to write a little book on type. It was published in 1916 under the title of Making Type Work. I confined my subject to the use of type in advertising, discussing in as plain and simple a fashion as I could some of the things which my daily experience had taught me about making type work. Making Type Work has circulated all over the world. Several editions have been printed, thousands of copies have been bought; after six years it is still selling steadily and there are even instances of a copy being stolen! It is on the list of recommended books in many universities and colleges, and wherever advertising is taught. In a recent test to establish a list of the ten best books on advertising, it was given a place among the ten. The reason for the success of Making Type Work is that it talked plain common sense about the use of type in advertising, and showed how to apply what it taught, to everyday needs.
(Typographical errors above are due to OCR software and don't occur in the book.)
About the Publisher
Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology.
Forgotten Books' Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the aged text. Read books online for free at www.forgottenbooks.org
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