Articles liés à The Manual of Successful Storekeeping; A Retailer's...
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They are good and fine, and you were mighty enthusiastic about them or you wouldnt have bought them. Let skeep that enthusiasm in our own systems, and also get it into the minds and hearts of the salespeople, and then get it into the A dvertising. You certainly SELECTED with care all the goods you have in stock. You bought them because YOU LIKED THEM, because you thought they were the BEST YOU HAD SEEN, after thoroughly searching the market. Tell your salespeople THAT with all the EN- THUSIASM you have. Give THEM some of your enthusiasm something TO SELL WITH. Then tell your enthusiasm in whatever Advertising you do. Let the public know why you bought the goods, why you think they are the best. Don tforget that YOUR CUSTOMERS rely as much upon YOUR OPINION AND JUDGMENT as the doctors patients rely upon his medical skill and knowledge.
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