Communication Strategy: Proper Structure Necessary But Not Sufficient - Couverture souple

Alexander, Tom

 
9781249911630: Communication Strategy: Proper Structure Necessary But Not Sufficient
Couverture souple
ISBN 10 : 124991163X ISBN 13 : 9781249911630
Editeur : Biblioscholar, 2012

Synopsis

Researching whether properly structured organizations, at combatant commands, develop more effective communication strategy is the purpose of this monograph. Proper structure is defined in current doctrine and key communication literature. Proper structure includes access, assessment, and capabilities. Senior military leaders argue doing the right thing is most important in communication strategy. This monograph argues that there is more to communication strategy than just doing the right thing. In order to analyze the complex issue of effective communication strategy, a systems approach is used. Effective is defined as educating, informing, and influencing target audiences to support American interests. The finding of this monograph is proper structure is necessary but not sufficient to develop effective communication strategy.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Biblioscholar
Date d'édition
2012
Langue
anglais
ISBN 10 
124991163X
ISBN 13 
9781249911630
Reliure
Broché
Nombre de pages
72
Coordonnées du fabricant
non disponible
Personne responsable
non disponible