How Stella Saved the Farm: A Tale About Making Innovation Happen - Couverture rigide

Govindarajan, Vijay; Trimble, Chris

Couverture rigide

ISBN 10 : 1250002125 ISBN 13 : 9781250002129

Editeur : St. Martin's Press, 2013

Synopsis

How Stella Saved the Farm is a simple parable about making innovation happen, written by the authors of the New York Times bestselling Reverse Innovation: Create Far From Home, Win Everywhere, Vijay Govindarajan and Chris Trimble.

This story resonates in organizations of all types--public sector, private sector, and social sector, from mammoth corporations to small organizations employing just a few dozen people.

The parable is about a farm in trouble. Bankruptcy, or the grim prospect of being acquired by a hostile competitor, threaten. The farm succeeds only if the team pulls together and innovates.

The main characters in the story--Stella, Deirdre, Bull, Mav, Einstein, Rambo, Maisie, and Andrea--are all like people you know, maybe even yourself. The tale includes an unexpected leadership challenge, an ambitious call to action, a bold idea, countless internal obstacles and conflicts, fears, joys, triumphs, and even a love interest.

It's a story that can be enjoyed by anyone. How Stella Saved the Farm delivers eight simple lessons to guide innovation initiatives to success. It prepares business leaders to avoid some of innovation's most toxic myths, teaches how to build the right kind of team, and shows how to learn quickly from experience.

A propos du livre

À propos des auteurs

Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and founding director of the Tuck School's Center for Global Leadership. He has worked with dozens of Fortune 500 corporations and speaks at conferences around the world. He is the co-author of Beyond the Idea and How Stella Saved the Farm. He lives in New Hampshire.

Chris Trimble has dedicated more than ten years to studying a single challenge that vexes even the best-managed corporations: how to execute an innovation initiative. With Govindarajan he coauthored the New York Times bestseller Reverse Innovation (2012). He lives in Vermont.

Détails de l'édition

• Éditeur: St. Martin's Press
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1250002125
• ISBN 13: 9781250002129
• Reliure: Relié
• Nombre de pages: 160
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible