Articles liés à Copywriter's Handbook
Synopsis
The classic guide to copywriting, now in an entirely updated fourth edition
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention―and sell more products.
Among the tips revealed:
*8 headlines that work--and how to use them
*The 5-step “Motivating Sequence” for generating more sales and profits
*10 tips for boosting landing page conversion rates
*15 techniques to ensure your emails get high open and click-through rates
*How to create powerful “lead magnets” that double response rates
*The “4 S” formula for making your copy clear, concise, and compelling
This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Robert W. Bly is a freelance copywriter specializing in business-to-business, digital, and direct marketing. He is the author of 100 books, including The Copywriter's Handbook, Secrets of a Freelance Writer, and Selling Your Services, and has appeared on CNBC and CBS's Hard Copy. He lives in Montville, NJ.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Copywriter's Handbook
Edité par
Holt Paperbacks, 2020
ISBN 10 : 1250238013
ISBN 13 : 9781250238016
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The Copywriter's Handbook (4th Edition): A Step-By-Step Guide to Writing Copy that Sells
Edité par
St Martin's Press, 2020
ISBN 10 : 1250238013
ISBN 13 : 9781250238016
Ancien ou d'occasion
Paperback
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
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Paperback. Etat : Fair. The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step "Motivating Sequence" for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful "lead magnets" that double response rates * The "4 S" formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. N° de réf. du vendeur CIN1250238013A
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The Copywriter's Handbook (4th Edition): A Step-By-Step Guide to Writing Copy that Sells
Edité par
St Martin's Press, 2020
ISBN 10 : 1250238013
ISBN 13 : 9781250238016
Ancien ou d'occasion
Paperback
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step "Motivating Sequence" for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful "lead magnets" that double response rates * The "4 S" formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. N° de réf. du vendeur 00107476264
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The Copywriter's Handbook (4th Edition): A Step-By-Step Guide to Writing Copy that Sells
Edité par
St Martin's Press, 2020
ISBN 10 : 1250238013
ISBN 13 : 9781250238016
Ancien ou d'occasion
Paperback
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step "Motivating Sequence" for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful "lead magnets" that double response rates * The "4 S" formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. N° de réf. du vendeur 00109959845
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Copywriter's Handbook
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Holt Paperbacks, 2020
ISBN 10 : 1250238013
ISBN 13 : 9781250238016
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Vendeur : Zoom Books Company, Lynden, WA, Etats-Unis
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Copywriter's Handbook
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Holt Paperbacks, 2020
ISBN 10 : 1250238013
ISBN 13 : 9781250238016
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Copywriter's Handbook
Edité par
Holt Paperbacks, 2020
ISBN 10 : 1250238013
ISBN 13 : 9781250238016
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Etat : good. Book shows general signs of use and handling. May have light wear on the cover or edges and minimal writing or highlighting. Binding remains tight, and pages are clean and readable. N° de réf. du vendeur CTXV.1250238013.G
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The Copywriter's Handbook (4th Edition): A Step-By-Step Guide to Writing Copy that Sells
Edité par
St Martin's Press, 2020
ISBN 10 : 1250238013
ISBN 13 : 9781250238016
Ancien ou d'occasion
Paperback
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Good. The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step "Motivating Sequence" for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful "lead magnets" that double response rates * The "4 S" formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. N° de réf. du vendeur CIN1250238013G
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The Copywriter's Handbook (4th Edition): A Step-By-Step Guide to Writing Copy that Sells
Edité par
St Martin's Press, 2020
ISBN 10 : 1250238013
ISBN 13 : 9781250238016
Ancien ou d'occasion
Paperback
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Very Good. The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step "Motivating Sequence" for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful "lead magnets" that double response rates * The "4 S" formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. N° de réf. du vendeur CIN1250238013VG
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The Copywriter's Handbook (4th Edition): A Step-By-Step Guide to Writing Copy that Sells
Edité par
St Martin's Press, 2020
ISBN 10 : 1250238013
ISBN 13 : 9781250238016
Ancien ou d'occasion
Paperback
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Fair. The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step "Motivating Sequence" for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful "lead magnets" that double response rates * The "4 S" formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. N° de réf. du vendeur CIN1250238013A
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