Copywriter's Handbook - Couverture souple

Bly, Robert W.

 
9781250238016: Copywriter's Handbook
Couverture souple
ISBN 10 : 1250238013 ISBN 13 : 9781250238016
Editeur : Griffin, 2020

Synopsis

The classic guide to copywriting, now in an entirely updated fourth edition

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention―and sell more products.

Among the tips revealed:
*8 headlines that work--and how to use them
*The 5-step “Motivating Sequence” for generating more sales and profits
*10 tips for boosting landing page conversion rates
*15 techniques to ensure your emails get high open and click-through rates
*How to create powerful “lead magnets” that double response rates
*The “4 S” formula for making your copy clear, concise, and compelling

This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Robert W. Bly is a freelance copywriter specializing in business-to-business, digital, and direct marketing. He is the author of 100 books, including The Copywriter's Handbook, Secrets of a Freelance Writer, and Selling Your Services, and has appeared on CNBC and CBS's Hard Copy. He lives in Montville, NJ.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Griffin
Date d'édition
2020
Langue
anglais
ISBN 10 
1250238013
ISBN 13 
9781250238016
Reliure
Broché
Numéro d'édition
4
Nombre de pages
496
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne

Autres éditions populaires du même titre

9780396085461: The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

Edition présentée

ISBN 10 :  0396085466 ISBN 13 :  9780396085461
Editeur : Dodd Mead, 1985
Couverture rigide