Du journaliste Peter Ames Carlin, Sonic Boom capture l'histoire de la maison de disques la plus réussie de l'histoire de la musique populaire, Warner Bros. Records, et le secret remarquable de son ascension fulgurante.
La liste de Warner Brothers Records et ses étiquettes filiales se lit comme la liste du Rock & Roll Hall of Fame : Jimi Hendrix, the Grateful Dead, Joni Mitchell, Neil Young, James Taylor, Fleetwood Mac, the Eagles, Prince, Van Halen, Madonna, Tom Petty, R.E.M., Red Hot Chili Peppers et des dizaines d'autres. Mais les personnages les plus convaincants de l'histoire Warner Bros. sont le sagace Mo Ostin et l'équipage improbable de hippies, d'excentriques et d'execs éclairés. Ostin et son personnel ont transformé une entreprise hors de contact, révolutionné l'industrie et, en quelques années, ont créé la maison de disques la plus réussie de l'histoire de l'industrie musicale américaine.
Comment ont-ils fait ? Un jour en 1967, le président Mo Ostin a réuni son équipe pour partager sa grande stratégie : il leur a dit d'arrêter d'essayer de faire des records à succès.
« Faisons de bons disques et transformons ces derniers en hits. »
Avec cela, Ostin a inauguré un modèle contre-intuitif qui correspond à la contre-culture. Son équipe décalée recrute des artistes extérieurs et leur a donné libre cours, tout en rejetant les méthodes obsolètes de publicité, de promotion et de distribution. Et même s'ils établissent de nouvelles normes en matière d'étrangeté interne, les expériences et les innovations des débutants ont porté leurs fruits, à l'air de centaines d'albums légendaires à succès.
Warner Bros Records a conquis l'industrie de la musique en se concentrant sur la musique plutôt que sur l'entreprise. Leur histoire est aussi bruyante qu'inspirante : un divertissement pur qui cartographie également un itinéraire vers ce Saint Graal : l'amour et l'argent.
Comprend des photographies en noir et blanc
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Vendeur : Greenworld Books, Arlington, TX, Etats-Unis
Etat : good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. N° de réf. du vendeur GWV.1250301564.G
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Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Hardback. Etat : Good. From journalist Peter Ames Carlin, Sonic Boom captures the rollicking story of the most successful record label in the history of popular music, Warner Bros. Records, and the remarkable secret to its meteoric rise. The roster of Warner Brothers Records and its subsidiary labels reads like the roster of the Rock & Roll Hall of Fame: Jimi Hendrix, the Grateful Dead, Joni Mitchell, Neil Young, James Taylor, Fleetwood Mac, the Eagles, Prince, Van Halen, Madonna, Tom Petty, R.E.M., Red Hot Chili Peppers, and dozens of others. But the most compelling figures in the Warner Bros. story are the sagacious Mo Ostin and the unlikely crew of hippies, eccentrics, and enlightened execs. Ostin and his staff transformed an out-of-touch company, revolutionized the industry, and, within just a few years, created the most successful record label in the history of the American music industry. How did they do it? One day in 1967, the newly tapped label president Mo Ostin called his team together to share his grand strategy: he told them to stop trying to make hit records/ "Let's just make good records and turn those into hits." With that, Ostin ushered in a counterintuitive model that matched the counterculture. His offbeat crew recruited outsider artists and gave them free rein, while rejecting out-of-date methods of advertising, promotion, and distribution. And even as they set new standards for in-house weirdness, the upstarts' experiments and innovations paid off, to the tune of hundreds of legendary hit albums. Warner Bros Records conquered the music business by focusing on the music rather than the business. Their story is as raucous as it is inspiring--pure entertainment that also maps a route to that holy grail: love and money. Includes black-and-white photographs. N° de réf. du vendeur 00100158840
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Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Hardback. Etat : Very Good. From journalist Peter Ames Carlin, Sonic Boom captures the rollicking story of the most successful record label in the history of popular music, Warner Bros. Records, and the remarkable secret to its meteoric rise. The roster of Warner Brothers Records and its subsidiary labels reads like the roster of the Rock & Roll Hall of Fame: Jimi Hendrix, the Grateful Dead, Joni Mitchell, Neil Young, James Taylor, Fleetwood Mac, the Eagles, Prince, Van Halen, Madonna, Tom Petty, R.E.M., Red Hot Chili Peppers, and dozens of others. But the most compelling figures in the Warner Bros. story are the sagacious Mo Ostin and the unlikely crew of hippies, eccentrics, and enlightened execs. Ostin and his staff transformed an out-of-touch company, revolutionized the industry, and, within just a few years, created the most successful record label in the history of the American music industry. How did they do it? One day in 1967, the newly tapped label president Mo Ostin called his team together to share his grand strategy: he told them to stop trying to make hit records/ "Let's just make good records and turn those into hits." With that, Ostin ushered in a counterintuitive model that matched the counterculture. His offbeat crew recruited outsider artists and gave them free rein, while rejecting out-of-date methods of advertising, promotion, and distribution. And even as they set new standards for in-house weirdness, the upstarts' experiments and innovations paid off, to the tune of hundreds of legendary hit albums. Warner Bros Records conquered the music business by focusing on the music rather than the business. Their story is as raucous as it is inspiring--pure entertainment that also maps a route to that holy grail: love and money. Includes black-and-white photographs. N° de réf. du vendeur 00101929399
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Vendeur : Goodwill Books, Hillsboro, OR, Etats-Unis
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Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Hardcover. Etat : Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G1250301564I4N10
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Hardcover. Etat : Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G1250301564I4N10
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Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G1250301564I4N00
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Vendeur : ThriftBooks-Reno, Reno, NV, Etats-Unis
Hardcover. Etat : Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G1250301564I4N10
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Vendeur : -OnTimeBooks-, Phoenix, AZ, Etats-Unis
Etat : very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail. N° de réf. du vendeur OTV.1250301564.VG
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Etat : Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 40957222-6
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