The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing - Couverture souple

Rapaille, Clotaire

 
9781250893178: The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing

À propos de l?auteur

DR. CLOTAIRE RAPAILLE is the founder of Archetype Discoveries Worldwide, a company that has been successfully guiding its clients' interests in marketing, brand positioning, advertising, and product development since 1976. Their global clients include Boeing, Citibank, Fidelity Investments, Ford Motor Company, General Electric, Georgetown University, IBM, Honda, Johnson & Johnson, L'Oreal, and Procter & Gamble, among other Fortune 100 companies. He lives in Palm Beach, FL.

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9781137279712: The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing

Edition présentée

ISBN 10 :  1137279710 ISBN 13 :  9781137279712
Editeur : Palgrave Macmillan, 2015
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