American Express: Its Origin and Growth - Couverture rigide

Reed, Ralph Thomas

Couverture rigide

ISBN 10 : 1258402165 ISBN 13 : 9781258402167

Editeur : Literary Licensing, LLC, 2012

Synopsis

American Express: Its Origin and Growth is a comprehensive book that traces the history of American Express, one of the world's most iconic financial institutions. Written by Ralph Thomas Reed, the book provides a detailed account of the company's origin, its early years, and its growth into a global financial powerhouse. The book begins with the founding of American Express in the mid-19th century, when it started as a small express delivery company in Buffalo, New York. It then follows the company's evolution into a leading provider of financial services, including traveler's checks, credit cards, and charge cards. Reed also delves into the various challenges that American Express faced throughout its history, such as competition from other financial institutions and economic downturns. He also explores the company's innovative marketing strategies and its role in shaping the financial landscape of the United States and the world.Overall, American Express: Its Origin and Growth is a fascinating read for anyone interested in the history of finance and business. With its detailed research and engaging writing style, the book provides a unique perspective on the growth of one of the world's most successful companies.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

Détails de l'édition

• Éditeur: Literary Licensing, LLC
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1258402165
• ISBN 13: 9781258402167
• Reliure: Relié
• Nombre de pages: 34
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible