How To Write A Good Advertisement - Couverture souple

Schwab, Victor O

Couverture souple

ISBN 10 : 1258459868 ISBN 13 : 9781258459864

Editeur : Literary Licensing, LLC, 2012

A propos du livre

Présentation de l'éditeur

2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.

Détails de l'édition

• Éditeur: Literary Licensing, LLC
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1258459868
• ISBN 13: 9781258459864
• Reliure: Broché
• Nombre de pages: 78
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible