Lesikar's Business Communication: Connecting in a Digital World - Couverture souple

Rentz, Kathryn; Lentz, Paula

Couverture souple

ISBN 10 : 1259060802 ISBN 13 : 9781259060809

Editeur : McGraw-Hill Education, 2013

Synopsis

This 13th edition of Lesikar’s Business Communication: Connecting in a Digital World, by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar's classic textbook. Taking a unique problem-solving approach, it integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field.

A propos du livre

À propos des auteurs

Dr. Kathryn Rentz is a Professor of English at the University of Cincinnati. She taught her first business writing class as a doctoral student at the University of Illinois at Urbana-Champaign in the early 1980s and has been teaching workplace writing ever since. She helped establish the University of Cincinnatis professional writing program and has served as its coordinator. She has also won the English Departments teaching award, directed the departments graduate program, and helped direct the composition program.Dr. Rentzs affiliation with the Association for Business Communication goes back to her beginnings as a business writing teacher. She has performed many roles for the ABC, including serving on the board of directors and chairing the publications board. She served two terms as an Associate Editor of the Journal of Business Communication and was Interim Editor from 20002001, for which she won the Francis W. Weeks Award of Merit. In 2008 she won the ABCs Meada Gibbs Outstanding Teacher Award. In 2011 she was elected Second Vice President for the association. She served as President in 20132014 and Past President in 20142015. In 2018 she won the Distinguished Member Award.Dr. Rentz has published articles on business communication pedagogy and research in such journals as Business Communication Quarterly, the Journal of Business Communication, Technical Communication Quarterly, and the Journal of Business and Technical Communication. She has participated in many professional meetings and seminars over the years and is always learning from her colleagues and her students.

Dr. Paula Lentz is a Professor and Academic Program Director in the Department of Business Communication at the University of WisconsinEau Claire. She teaches Business Writing, Advanced Business Writing, and MBA courses. In addition, she directs the College of Businesss Business Writing and Presentations Studio and is also a developer and coordinator of the departments Business Writing Fundamentals Program.Dr. Lentz is particularly interested in qualitative research that explores narratives and organizational cultures, genre theory, and writing pedagogy. She has published in such journals as Business and Professional Communication Quarterly, Wisconsin Business Education Association Journal, Equal Opportunities International, Journal of Health Administration Communication, and Qualitative Research in Organizations and Management. Her book, Rhetorical Theory and Practice in the Business Communication Classroom, co-authored with Dr. Kristen Getchell of Babson College, received the Association for Business Communications 2019 Distinguished Book on Business Communication award. She also serves on the Association for Business Communications Executive Board and leads its Academic Environment Committee.She continues to do freelance editing and provides consulting and writing services. She received a BA from Coe College, an MA from UWEau Claire, and a PhD in Rhetoric and Scientific and Technical Communication from the University of Minnesota.

Détails de l'édition

• Éditeur: McGraw-Hill Education
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1259060802
• ISBN 13: 9781259060809
• Reliure: Broché
• Nombre de pages: 704
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible