Synopsis
Paperback. Pub Date :2008-12-09 Language: English Publisher: MaGraw-Hill Singapore Airlines (SIA) is widely acknowledged as one of the worlds leading airlines. if not the best airline. globally This book provides insights into a simple but. intriguing question: How has SIA managed to outperform other flag-carriers for decades in an industry where it is notoriously difficult to succeed consistentlyThis updated second edition of Flying High in a Competitive Industry begins with an analysis of the airline industry and its key trends. moving on to a broad outline of SIAs strategic drivers of success. Empirical research was conducted at SIA to gain a deeper understanding of its strategy. core competencies and internal organisation. innovation processes and human resource practices. in order to instill strategy lessons that can inform the strategies of any organisation competing i...
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