Articles liés à Rocket: Eight Lessons to Secure Infinite Growth
Synopsis
Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a "how-to" lesson, and by the end, you'll have what you need to turn your best customers into apostles, cravers, and brand ambassadors.
A must-have guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers' desires and behaviors in order to deliver intimately rewarding experiences every time they shop--including knowing what they need before they do. Included is a "self critique" to identify where you are currently before you transform your career and company by mastering how to:
- Create a demand-space map and predict how big a share of a demand space you can win with the proper mix of emotional and functional benefits satisfying the attributes of that space
- Determine a strategic direction for where to place investment bets, identify which brands are best suited to win, and which are most responsive to investment
- Deliver all the core benefits of a particular demand space in your product--from packaging, shelving, pricing, and promotion to message development, store operations, delivery, and employee engagement
- Maintain a long-term vision to continuously quantify and modify for ongoing improvement, while using your successes to convert more champions along the way
With Rocket, you can rise into a cycle of renewal, energy, and power that can launch startups to phenomenal success and turn around the fate of multinational corporations.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Michael J. Silverstein is a senior partner and managing director of the consumer practice at The Boston Consulting Group. He is the bestselling author of Trading Up, The $10 Trillion Prize, Women Want More, and Treasure Hunt.
Dylan Bolden, Rune Jacobsen, and Rohan Sajdeh are all senior partners and managing directors at BCG.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Rocket: Eight Lessons to Secure Infinite Growth
Edité par
McGraw-Hill Education, 2015
ISBN 10 : 1259585425
ISBN 13 : 9781259585425
Ancien ou d'occasion
Couverture rigide
Vendeur : Open Books, Chicago, IL, Etats-Unis
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Hardcover. Etat : Fine. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. N° de réf. du vendeur mon0000228983
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Rocket: Eight Lessons to Secure Infinite Growth
Edité par
McGraw-Hill Companies, 2015
ISBN 10 : 1259585425
ISBN 13 : 9781259585425
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Hardcover. Etat : Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G1259585425I3N01
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Rocket: Eight Lessons to Secure Infinite Growth (BUSINESS BOOKS)
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McGraw Hill, 2015
ISBN 10 : 1259585425
ISBN 13 : 9781259585425
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR007752186
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Rocket: Eight Lessons to Secure Infinite Growth
Edité par
McGraw Hill, 2015
ISBN 10 : 1259585425
ISBN 13 : 9781259585425
Ancien ou d'occasion
Couverture rigide
Vendeur : Book Alley, Pasadena, CA, Etats-Unis
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hardcover. Etat : Good. Etat de la jaquette : Good. A good hardcover in a good dust jacket. No markings. N° de réf. du vendeur mon0000695216
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Rocket: Eight Lessons to Secure Infinite Growth (Business Books)
Edité par
-, 2015
ISBN 10 : 1259585425
ISBN 13 : 9781259585425
Ancien ou d'occasion
Couverture rigide
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Hardcover. Etat : Very Good. Rocket: Eight Lessons to Secure Infinite Growth (Business Books) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9781259585425
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Rocket: Eight Lessons to Secure Infinite Growth (Business Books)
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- -, 2015
ISBN 10 : 1259585425
ISBN 13 : 9781259585425
Ancien ou d'occasion
Couverture rigide
Vendeur : Bahamut Media, Reading, Royaume-Uni
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Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9781259585425
Quantité disponible : 4 disponible(s)
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Rocket: Eight Lessons to Secure Infinite Growth
Edité par
McGraw Hill, 2015
ISBN 10 : 1259585425
ISBN 13 : 9781259585425
Ancien ou d'occasion
Couverture rigide
Vendeur : Hamelyn, Madrid, M, Espagne
Évaluation du vendeur 4 sur 5 étoiles
Etat : Como nuevo. : En "Rocket: Ocho lecciones para asegurar un crecimiento infinito", se narra la historia de dieciséis líderes empresariales notables que crearon grandes marcas. Leslie Wexner cuenta cómo convirtió una cadena de dos tiendas en una marca mundial de 6.500 millones de dólares llamada Victoria's Secret, y Howard Schultz comparte cómo tomó su pasión por una pequeña cafetería en Seattle y la convirtió en una cadena de 22.000 tiendas, por nombrar solo dos. Cada historia está conectada a una lección práctica, y al final, tendrá lo que necesita para convertir a sus mejores clientes en apóstoles, fervientes seguidores y embajadores de la marca. Una guía imprescindible para todos los que quieran hacer crecer su negocio más rápido que la competencia, este libro auténtico, vibrante y atractivo le brinda las últimas técnicas prácticas para conocer los deseos y comportamientos de sus clientes con el fin de brindar experiencias íntimamente gratificantes cada vez que compran, incluso saber lo que necesitan antes de que lo hagan. EAN: 9781259585425 Tipo: Libros Categoría: Negocios y Economía Título: Rocket: Eight Lessons to Secure Infinite Growth Autor: Michael Silverstein| Dylan Bolden| Rune Jacobsen| Rohan Sajdeh Editorial: McGraw Hill Idioma: en Páginas: 320 Formato: tapa dura. N° de réf. du vendeur Happ-2023-05-24-fba13251
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Rocket: Eight Lessons to Secure Infinite Growth
Edité par
Mcgraw-Hill Education, 2016
ISBN 10 : 1259585425
ISBN 13 : 9781259585425
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9781259585425. N° de réf. du vendeur 9461563
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Rocket: Eight Lessons to Secure Infinite Growth
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
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Etat : New. N° de réf. du vendeur ABLIING23Mar2411530026418
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Rocket: Eight Lessons to Secure Infinite Growth (Hardcover)
Edité par
McGraw-Hill Education, OH, 2015
ISBN 10 : 1259585425
ISBN 13 : 9781259585425
Neuf
Couverture rigide
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Hardcover. Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a how-to lesson, and by the end, youll have what you need to turn your best customers into apostles, cravers, and brand ambassadors.A must-have guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers desires and behaviors in order to deliver intimately rewarding experiences every time they shopincluding knowing what they need before they do. Included is a self critique to identify where you are currently before you transform your career and company by mastering how to: Create a demand-space map and predict how big a share of a demand space you can win with the proper mix of emotional and functional benefits satisfying the attributes of that space Determine a strategic direction for where to place investment bets, identify which brands are best suited to win, and which are most responsive to investment Deliver all the core benefits of a particular demand space in your productfrom packaging, shelving, pricing, and promotion to message development, store operations, delivery, and employee engagement Maintain a long-term vision to continuously quantify and modify for ongoing improvement, while using your successes to convert more champions along the wayWith Rocket, you can rise into a cycle of renewal, energy, and power that can launch startups to phenomenal success and turn around the fate of multinational corporations. Rocket is dedicated to the proposition that mere mortals can create immortal brands. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781259585425
Quantité disponible : 1 disponible(s)