Trout on Strategy - Couverture souple

Trout, Jack

Couverture souple

ISBN 10 : 1259589625 ISBN 13 : 9781259589621

Editeur : McGraw-Hill Education, 2015

Synopsis

From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena

With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.

Trout on Strategy:

• Is an ideal introduction to the thinking of one of the century's most influential marketing innovators
• Explores Trout's major themes, including survival, perception, differentiation, and more
• Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today

A propos du livre

À propos de l?auteur

Jack Trout is the president of Trout & Partners, a marketing firm with offices in 14 countries. The author or coauthor of numerous bestselling books, Jack Trout is responsible for the freshest ideas in marketing in the last 20 years. His concept of "positioning" has become the world's number-one business strategy.

Détails de l'édition

• Éditeur: McGraw-Hill Education
• Date d'édition: 2015
• ISBN 10: 1259589625
• ISBN 13: 9781259589621
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 174
• Coordonnées du fabricant: non disponible