M: Advertising - Connect Access

William Arens; Michael Weigold

ISBN 10 : 1259900126 ISBN 13 : 9781259900129

Editeur : McGraw-Hill Education, 2018

Synopsis

M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they mig ...

Détails de l'édition

• Éditeur: McGraw-Hill Education
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1259900126
• ISBN 13: 9781259900129
• Reliure: Printed Access Code
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible