Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations - Couverture souple

Berry, Leonard L. L.

Couverture souple

ISBN 10 : 1260011836 ISBN 13 : 9781260011838

Editeur : McGraw-Hill Education, 2017

Synopsis

The leader’s guide to building a service powerhouse using the approach that made Mayo Clinic the #1 healthcare system in America

Mayo Clinic is among the best service organizations in the world. It fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. This classic business guide offers a rare, up-close look at the best practices that drive Mayo Clinic’s success. By examining the operating principles that guide every management decision at this legendary institution, authors Leonard Berry and Kent Seltman:

• Demonstrate how a great service brand evolves from the core values that nourish and protect it
• Extrapolate instructive business lessons that apply outside healthcare
• Illustrate the benefits of pooling talent and encouraging teamwork
• Present a proven prescription for creating sustainable service excellence

Learn how to apply the Clinic’s winning methods to your own organization: business concepts that produce stellar results, effective organizational efficiency, and world-class interpersonal service.

A propos du livre

À propos de l'auteur

Leonard L. Berry, PhD, is University Distinguished Professor of Marketing at Mays Business School, Texas A&M University.

Kent Seltman, PhD, is Emeritus Chair of Marketing at Mayo Clinic, having served as Director of Marketing from 1992 to 2006.

Détails de l'édition

• Éditeur: McGraw-Hill Education
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1260011836
• ISBN 13: 9781260011838
• Reliure: Broché
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible