ISE Business Research Methods - Couverture souple

Schindler, Pamela

Couverture souple

ISBN 10 : 1260091864 ISBN 13 : 9781260091861

Editeur : McGraw-Hill Education, 2018

Synopsis

The Thirteenth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough and current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

A propos du livre

À propos de l'auteur

A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institutions Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus  of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant.

www.linkedin.com/in/pamelaschindler/

Détails de l'édition

• Éditeur: McGraw-Hill Education
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1260091864
• ISBN 13: 9781260091861
• Reliure: Broché
• Nombre de pages: 1280
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible