Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top - Couverture rigide

Read, Nicholas A.C.; Bistritz, Stephen

 
9781260116427: Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top
Couverture rigide
ISBN 10 : 1260116425 ISBN 13 : 9781260116427
Editeur : McGraw-Hill Education, 2018

Synopsis

THE CLASSIC GUIDE TO HIGH-LEVEL SELLING.Updated with new insights from global executives.
How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term?
The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell.
This second edition has been updated with new insights on how to stand out and succeed in a market where executives are using social media and other technologies as a key part of their buying process. You'll learn how to: -Target the most relevant executives in any sales opportunity-Win support from the executive's network of gatekeepers and influencers-Position yourself as the supplier who will add the most value with least risk-Update your prospecting and selling skills for the digital age-Sell higher, win bigger, and close faster.
Based on the world's largest study of its kind, Selling to the C-Suite, Second Edition blends empirical research with practical insights to help you sell higher, faster, and stronger.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Stephen J. Bistritz, Ed.D. has more than four decades of sales and sales management experience. His sales training workshops integrate the research-based models described in this book. For more information go to www.sellxl.com.
Nicholas A. C. Read enjoyed a top career in sales before consulting to the profession. His award-winning training workshops and software are used by companies and business schools worldwide. For more information go to www.saleslabs.com.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Education
Date d'édition
2018
Langue
anglais
ISBN 10 
1260116425
ISBN 13 
9781260116427
Reliure
Relié
Numéro d'édition
2
Nombre de pages
288
Coordonnées du fabricant
McGraw-Hill Education
https://www.mheducation.co.in/

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Assago Milano
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