Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World - Couverture rigide

Miller, Mark; Conley, Lucas; Chouinard, Yvon

Couverture rigide

ISBN 10 : 1260117561 ISBN 13 : 9781260117561

Editeur : McGraw-Hill Education, 2018

Synopsis

Named one of Forbes' Top Ten Business Books 
American Marketing Association Berry Book Award Winner
International Book Award Winner 
American Business Awards Silver Medalist
Business Book Awards Finalist for International Book of the Year

A book for a different breed of business leader, one who looks beyond the moment to create a life of significance.

Most of us are familiar with the traditional way of looking at legacy―something preserved in the past. Traditional legacy is all around us, evidenced by the steady churn of autobiographies, bequests, commemorations, and dedications we are forever leaving in our collective cultural wake. This is not the legacy you will find in this book.

Legacy in the Making celebrates an active, dynamic form of “modern legacy,” seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. More than caretakers of the past, these modern legacy builders are also the authors of a vital today and tomorrow. Rather than leaving their legacies behind them, they are looking ahead to harness their long-term ambitions and inspire others to help carry them forward. These are not static, traditional legacies. These are legacies in the making.

A propos du livre

À propos de l'auteur

Mark Miller is Chief Strategy Officer at Team One, Publicis Groupe’s premium and luxury brand agency. He is also the founder of The Legacy LabTM, a research and consulting practice within Team One. With more than two decades of experience in the communications industry, Miller has earned a reputation for intersecting creativity with intelligence to help global brands drive change. His work has been awarded by the Advertising Research Foundation’s David Ogilvy Awards, by the American Association of Advertising Agencies’ Jay Chiat Awards, and by Effie Worldwide which recognizes marketing effectiveness. He was also named a Trendsetter and an Agency Innovator for thought leadership on global branding by The Internationalist. Miller’s modern legacy is building and restoring great brands through finding more relevant ways to continue their stories.


Lucas Conley is a freelance journalist and a contributing researcher and writer with The Legacy Lab. He began his career at The Atlantic Monthly and has written for The Boston Globe, Fast Company, ESPN: The Magazine, SPIN, and The Wall Street Journal Magazine. Conley is the author of Obsessive Branding Disorder and coauthor of The Method Method. He has been invited to speak about his work on The Colbert Report, ABC World News, CNN’s BookTV, NPR, and at South by Southwest. His modern legacy is exploring the human dimension of business through journalism.

Détails de l'édition

• Éditeur: McGraw-Hill Education
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1260117561
• ISBN 13: 9781260117561
• Reliure: Relié
• Nombre de pages: 276
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible