Essentials of Strategic Management - Couverture souple

Gamble, John E.; Thompson, Arthur A., Jr.; Thompson, Arthur A.

Couverture souple

ISBN 10 : 1260139565 ISBN 13 : 9781260139563

Editeur : McGraw-Hill College, 2018

A propos du livre

Présentation de l'éditeur

Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind:
1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools;
2) It simplifies the task of demonstrating student learning through course embedded assessment;
3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly,
4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

Biographie de l'auteur

Thompson’s teaching experience includes 25+ years at the University of Alabama, and 3 years at Virginia Polytechnic Institute and State University. He earned a BS in Liberal Arts and a PhD in Economics from the University of Tennessee. He is a member of the American Economic Association, the Academy of Management, and the Southern Management Association. He has also served on the editorial boards of a number of journals, including the Journal of Economics and Finance, the Journal of Management, the Journal of Management Case Studies, and the Journal of Management Issues.

Détails de l'édition

• Éditeur: McGraw-Hill College
• Date d'édition: 2018
• ISBN 10: 1260139565
• ISBN 13: 9781260139563
• Reliure: Broché
• Langue: anglais
• Numéro d'édition: 6
• Nombre de pages: 432
• Coordonnées du fabricant: non disponible