Essentials of Strategic Management: The Quest for Competitive Advantage - Couverture rigide

Gamble, John E.; Peteraf, Margaret

Couverture rigide

ISBN 10 : 1260261549 ISBN 13 : 9781260261547

Editeur : McGraw Hill, 2020

Synopsis

Essentials of Strategic Management, 7th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly-linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content. 

A propos du livre

À propos des auteurs

John E. Gamble is the Mary & Jeff Bell Endowed Distinguished Professor of Business and former Dean of the College of Business at Texas A&M University―Corpus Christi. His teaching and research have focused on strategic management and entrepreneurship at the undergraduate and graduate levels. He has conducted courses in strategic management in Germany since 2001, which have been sponsored by the University of Applied Sciences in Worms. 

Dr. Gamble’s research has been published in various scholarly journals, and he is the author or coauthor of more than 100 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries. 

Professor Gamble received his PhD, Master of Arts, and Bachelor of Science degrees from the University of Alabama and was a faculty member in the Mitchell College of Business at the University of South Alabama before his appointment to the faculty at Texas A&M University–Corpus Christi.

Margaret A. Peteraf is the Leon E. Williams Professor of Management Emerita at the Tuck School of Business at Dartmouth College. She is an internationally recognized scholar with a long list of publications in top management journals. She has earned myriad honors and prizes for her contributions, including the 2020 Strategic Management Distinguished Scholarship Award―a newly created award that has been dubbed “the Nobel Prize of Strategic Management.” She was also given the 1999 Strategic Management Best Paper Award in recognition of the deep influence of her work on the strategy field. 

Professor Peteraf has been elected as a Fellow of the Academy of Management as well as a Fellow of the Strategic Management Society. She has served as a member of the Academy of Management’s Board of Governors, as Chair of the Strategic Management Division of the Academy, and as a member of the Board of Directors of the Strategic Management Society. She has taught in Executive Education programs around the world and has won teaching awards at the MBA and Executive Education level. 

Dr. Peteraf earned her PhD, MA, and MPhil at Yale University and held previous appointments at Northwestern University’s Kellogg Graduate School of Management and at the University of Minnesota’s Carlson School of Management.

Détails de l'édition

• Éditeur: McGraw Hill
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 1260261549
• ISBN 13: 9781260261547
• Reliure: Gebundene Ausgabe
• Nombre de pages: 464
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible