The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave - Couverture rigide

Baxter, Robbie Kellman

 
9781260458701: The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
Couverture rigide
ISBN 10 : 1260458709 ISBN 13 : 9781260458701
Editeur : McGraw-Hill Education, 2020

Synopsis

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target

More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay―and if you want to compete for the long run, you need to join it. 

Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you’re in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.

You’ll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers―and are keeping them coming back. You’ll learn how to lead your organization through every step of the process―from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You’ll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users.

With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success―today, tomorrow, and forever.


 

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Education
Date d'édition
2020
Langue
anglais
ISBN 10 
1260458709
ISBN 13 
9781260458701
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781265594763: The Forever Transaction: : How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

Edition présentée

ISBN 10 :  1265594767 ISBN 13 :  9781265594763
Editeur : McGraw Hill, 2023
Couverture souple